Saahas and the Solid Waste Management Round Table in association with the Bruhat Bengaluru Mahanagara Pallike (BBMP) and  Thomson Reuters have initiated a campaign which urges Bengalureans to always ‘look for a bin to drop waste in.’

The campaign is being launched on 11th May in three select area -Old Airport Road, Church Street and RMZ Infinity Campus

Says Wilma Rodrigues, Saahas “We invite all Bengalureans to come out on the streets and participate; not to sweep the street but to influence and change minds so that we can truly have a clean city.”

More than 200 volunteers from various organizations including Thomson Reuters, will be on the street in these areas. They will interact with Bengalureans to urge them to stop using the road and the drain to dispose litter. Instead, the solution offered is to hold waste in our hands or hand bags until we find an appropriate bin.

Volunteers will conduct surveys to determine Bengaluru’s response to this request. The results will then be made public. In addition suggestions from Bengalureans will also be presented to our public institutions including the municipal corporation (BBMP).

The programme will also be supported by a team of professionals who will conduct a street play to further support and endorse the campaign.

Says Elizabeth Jones, Corporate Responsibility head, Thomson Reuters, “Most young professionals today use a host of convenient products like a disposable cup. These cups and other litter needs to be disposed in a bin not on the streets. If a litter bin is not immediately available then lets hold on to it till as such time we do find a bin.”

The Bangalore based Solid Waste Round Table that works closely with the municipal corporation and the Karnataka State Pollution Control Board is also supporting the programme.

Says Sandya Narayan, SWMRT “we are also reaching out to every home, shop, office to have a minimum of  2 bins one for  organic and the other for recyclable waste. We therefore urge all Benglureans to think before throwing and use of the right bin” .