Towel Day is celebrated every year on 25th May as a tribute by fans of the late author Douglas Adams.
On this day, fans carry a towel with them to demonstrate their appreciation for the books and the author, as referred to in Adams' The Hitchhiker's Guide to the Galaxy. The commemoration was first held in 2001, two weeks after Adams' death on 11 May 2001.
As keepers of the faith, and as believers that the solution to all the universe’s problems lies in the number 42, two young startups - Graffiti Collaborative(www.thegraffiti.co), an innovative brand consulting firm, and PoshVine (www.poshvine.com), an online service which provides Bangaloreans insider access to unique dining and culinary experiences - have come together to create a unique celebration of Towel Day in Namma Bengaluru. On Twitter, #dontpanic is already trending in India, and the interest about joining this movement is on the rise on all popular social networking sites.
How do you get involved?
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