On this day, fans carry a towel with them to demonstrate their appreciation for the books and the author, as referred to in Adams' The Hitchhiker's Guide to the Galaxy. The commemoration was first held in 2001, two weeks after Adams' death on 11 May 2001.

As keepers of the faith, and as believers that the solution to all the universe’s problems lies in the number 42, two young startups - Graffiti Collaborative(www.thegraffiti.co), an innovative brand consulting firm, and PoshVine (www.poshvine.com), an online service which provides Bangaloreans insider access to unique dining and culinary experiences - have come together to create a unique celebration of Towel Day in Namma Bengaluru. On Twitter, #dontpanic is already trending in India, and the interest about joining this movement is on the rise on all popular social networking sites.

How do you get involved?

• Carry your towel the whole day with you, wherever you go, this Friday May 25. In the evening, from 7.30 PM onwards, walk into a handful of resto-bars and boutique restaurants including The Biere Club, Loveshack, Huckleberry, Herbs n Spice, and many more, and enjoy yourselves with a free Inter Galactic Gargle Blaster. Yes, that’s a killer cocktail.
• At 1.30 pm, assemble at the Brigade Road McDonalds and watch the festivities for yourself (in your towel)
• Register for the event at Towel Day Bangalore Facebook page.
• Tweet funny anecdotes with the hashtags #dontpanic and #42, upload your pictures with your favorite towel. ⊕

Shweta Thakur runs a brand consulting agency Graffiti Collaborative, which is the organiser for this event. She left the corporate job a year ago to start this venture and has not looked back.

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