Instead of talking about it, I'll let these two photographs that I took (these were not on any small roads, but the main highway to the airport) do the speaking:

Imagine having a child, without a helmet, asleep on a two-wheeler, and calmly carrying on!

And this one:

Imagine the plight of the child for whom that perambulator is meant, if this is the attitude that is being shown towards safety...

I'm sure these are educated people. The motto seems to be, "That accident will not happen to US, we can do as we please."  I'm frankly amazed that there are not more accidents on our roads....